Vaughan Sports
John Vaughan & Co Head office
Head Office, Petone, Wellington

Wainuiomata 2000 square meter Warehouse

Wainuiomata Warehouse
2000 Square Meter Warehouse

The Company

Our history dates back to 1910 with Witcome & Caldwell Ltd who had a sports shop called "The Sports Depot". Jack Vaughan (John's father) joined their company in 1933 and purchased their shares.

The business grew and the wholesale company, was established in 1955 as an importer and distributor of Sporting, Leisure & Recreational products to retailers throughout New Zealand.

Today we employ 15 people, including a strong sales force that constantly travel the country and are based in New Zealands three main centers - Auckland, Wellington and Christchurch.

Our Head Office is located in Petone and our Distribution warehouse is based in Wainuiomata, Wellington.


Our People:

David Vaughan - Managing Director, son of John Vaughan and grandson of the company's founder, Jack Vaughan. David started with the company in 1987. He has a wide range of sporting interests from surf to snow regularly plays golf and a keen shooter. Married to Anna and has two young children.

David Vaughan - After climbing the top of Mt Ruapehu

John Vaughan - Director, son of the late founder Jack Vaughan. Joined the company in 1958 and became the managing director in 1966. John's sporting interests include golf and tennis, in which he is still very active at a club and social level. He and his wife Anna have a family of four and now works part time for the company.


John Vaughan with granddaughter Zara

Andrew Williams - Sales Manager, Joined the company 1997. A keen fisherman, hunter and is very active in motorsport. He is responsible for the sales side of the company.
David Vaughan (Left) - Andrew Williams (Right), Out in the Wairarapa

Pat Williams, Director. Now part time, commenced a sporting goods career in 1955 and joined the company in 1970. He is the past president and chairman of the New Zealand Sports Association and is still on the board. Married to Ann father of two. Pat's leisure time is spent on the golf course.


Andrew taking the team through some product training at our sales conference...

From Left -
Karl from Auckland, Pat and Andrew (Wellington), Owen (Christchurch), Matt (Wellington) and Stephen our Warehouse Manager




Matt Hobson, Karl Wannan and Owen McFall

Maggie Lee - Customer Service, Joined us in 2007 after owning and operating Johnsonville Sportsworld. Pictured below with husband Tony after winning Gold at the World Masters Badminton Championships in Italy!


Maggie and Tony lee
(World Masters Badminton Championships)

Kelly

Kelly Coomber - Customer Service, Admin & Online Marketing, Kelly looks after Customer service, administration and helps with our accounts and online marketing through our websites, Facebook and email promotions.

Pam Brookes - Graphics design, Started in Customer Service in 2002. She became an expert at designing adverts, catalogues, product offers and looks after the majority of our presentations. Pam has a young family and works mostly from home.

Order delivery system

We have a delivery system that is envied in the industry.

Ex-stock orders are despatched the same day and are normally in store before 3pm the following day (except parts of Sth Island). This system operates Monday to Friday and in many cases includes Saturday delivery.

When possible indent orders are despatched from the 15th of the month prior to charge date. For example, If a dealer requires March delivery, goods are despatched 15th February and charged on the 1st of March (and would be due for payment 20th April).

The warehouse packing system is completely computerised. All orders are barcoded and scanned for accuracy.

Free Nationwide Phone and Fax

We have two free nationwide Phone and Fax numbers with direct dialing to our sales department.
Phone 0800-300-776 (0800-300 Sport)
Fax 0800-400-776 (0800-400-Sport)

B2B Customer Web-Service

We were one of the first New Zealand wholesalers with an online "B2B" service and can boast one of the most successful websites in the industry.

After logging in, our customers can view our catalogue to see the latest pricing and stock availability. They can also view their forward and backorders and place orders with our easy shopping cart system.

We receive a good number of online orders placed through our "B2B" service every day!

To use the B2B system you must have an account with our company Login here.

Catalogue

We have one of the best catalogues in the New Zealand trade. All our customers are sent an updated colour catalogue each year. We have an on-line version which can be seen here.

Customer base and Call cycle

Our nationwide customer base includes:-

  • retail sports stores
  • department stores with sports sections
  • camping and outdoor stores
  • hunting and shooting stores
  • fitness and athletic stores
  • swimming pools
  • physiotherapy centers and many chemists
  • military bases with canteens
  • government departments of conservation
  • promotional product marketing companies

The majority of our customers are visited at least once a month.

Reputation and Awards

We are a foundation member of the New Zealand Sports Industry Association which is now part of the NZ Retailers Association. Over the years won many awards including "supplier of the year" and "runner-up supplier of the year" on several occasions.

The Sales and Marketing team have won many "Sales Representative of the Year" and numerous runner-up awards.

National buying groups

The company is a "preferred supplier" to all the major retail sporting and outdoor buying groups in New Zealand.

Promotion and sponsorship

We frequently organises retailer and sports oriented sponsorships, promotions and advertising programs. We Advertise our brands in a number of major New Zealand sporting, shooting and outdoors publications. We also promote our brands through a number of Facebook pages and groups.

A major part of our advertising is co-op advertising programs with retailers. In addition to this, there are advertising incentive arrangements in place with all the major buying groups.

In house catalogue and website design

We regularly design and print catalogues to help promote our products. This a very effective way to target customers with pamphlets detailing products and brands that relate to their customer base and seasons. This includes mailing flyers direct to over 4,500 schools in New Zealand.

Vaughan Views

We are one of the few companies in New Zealand sports trade with a regular newsletter, The Vaughan Views. This semi-professional production, written by staff members, containing product information, company news and a sprinkling of humour to ensure 100% readership.


If need any further info please feel free to send us an e-mail.

jvco@vaughan.co.nz

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